What is Business Analytics (BA)?
Business Analytics uses programming tools to analyse unused data, generating meaningful insights to help businesses achieve their business goals.

What is the difference between Business Analytics and Computer Science (CS)?
Business Analytics focuses more on the application of programming tools to resolve business problems while CS has a greater coverage into the theories and technicalities of the programs and algorithms.

What are the skills that Business Analytics students are expected to have?
Students that are keen in specialising in BA are expected to be comfortable with analysing data, have an eye for detail and has a keen interest in resolving business problems.

Will i be at a disadvantage if I do not have prior programming background?
No. The curriculum ensures that students will be proficient in programming languages to carry out data analysis.

What tools and skills will I be exposed to in Business Analytics?
In the BA curriculum, it ensures that graduating students are well-equipped with analytical skills and the ability to verbalise and communicate their thoughts with their peers. The students will be also be exposed to industry practices and knowledge as well as programming languages such as MySQL, Python and R that are commonly used in the industry now to ensure relevancy.

What kind of career prospects are there for Business Analytics students?
Data analytics has become a hot topic in recent years with the rise of buzzwords like ‘big data’, ‘machine learning’, ‘AI’ etc. Analytics-related job offerings have begun popping up in many different industries (e.g. finance, consumer-goods, technology, logistics). Thus, there’s definitely growing demand for those equipped with analytics skillsets. Having said that, more and more people are also picking up these technical skills either in school or by themselves, so competitition is definitely not easy , and it’s important that we are able to distinguish ourselves from our peers.

In terms of related roles, some possibilities include:

  • Business Intelligence Analyst
  • Business Analyst
  • Data Scientist
  • Data Analyst
  • Data Engineer
  • HR Analyst
  • Marketing Analyst
  • Operations Analyst
  • Logistics/Supply Chain Analyst

Will i be disadvantaged when compared with students in Computer Science in terms of internships/jobs?
CS students may be taught more rigorous technical concepts and skills as part of their CS curriculum, while BA focuses on the business understanding and how analytics brings impact to businesses. Whether or not a BA student will be disadvantaged depends, among other things, on the type of role they are interested in. For example, when applying for a technical role such as Data Scientist/Software Engineer, a CS student may appear to be more qualified. However, when applying for roles like Business Intelligence Analyst, Data Analytics Intern, a BA student should possess the sufficient skills such as Python, R, SQL as well.

Having said that, there are many opportunities for BA students to make sure they match up in terms of technical skillset. For example, electives can be used to take programming modules or they can embark on individual projects (e.g. hackathons) to brush up their resumes. At the end of the day, the BA curriculum is intended to teach students how to apply data analytics skills in solving business problems – hence ‘Business Analytics’.

Is there a grade requirement for the NBS Business Analytics specialisation?
Yes, B+ and above for Statistics.

What are the BA modules offered under the specialisation?

For students admitted in AY2021 (latest batch):

Specialisation Core Courses (4 AUs each)

  • BC2402 Designing & Developing Databases
  • BC2406 Analytics I: Visual & Predictive Techniques
  • BC2407 Analytics II: Advanced Predictive Techniques

Specialisation Prescribed Electives (3 AUs each) – Choose 3

  • BC2409 Supply Chain Analytics
  • BC3410 Financial Service Processes & Analytics
  • BC3411 Lean Operations & Analytics
  • BC3412 Business Analytics Consulting
  • BC3413 Programming for Business Transformation
  • BC3414 Decision Modelling & Analysis
  • BC3415 AI in Accounting & Finance
  • BC2412 Service Operations Management